Next Week’s XRSWeek Will Show How Major Companies Use Virtual & Augmented Reality To Help Their Bottom Line

Greenlight InsightsAnnouncements

October 9, 2018, San Francisco–The third annual Virtual Reality Strategy Conference at XRSWeek 2018, produced by Greenlight Insights, will take place October 15-18 at the beautiful Park Central Hotel in San Francisco. Featuring presentations by top executives from companies involved in business and entertainment, this event is the key meeting for organization leadership working in xR – a catch-all term … Read More

Shared Experiences Are Transforming Mobile AR Marketing Campaigns

Jason RheeAnnouncements

Current augmented reality marketing campaigns drop products and other branded experiences into the consumers’ real world, creating a widely available immersive experience that is unique to the brand. These experiences are evolving as the next wave of immersive marketing is coming. Development tools like Google Anchors and ARKit 2.0 enable users to interact with one item in a shared environment … Read More

Why Every Enterprise Needs An XR Strategy Now, Not Later

Greenlight InsightsAnnouncements, VRS Spotlight

Why Every Enterprise Needs An XR Strategy Now

The last ten years have seen a digital transformation driven by ubiquitous computing. Consumers expect to have 24/7 access to the information and content to which they have increasingly become accustomed, and marketers can now leverage an omnichannel approach to consumer engagement, creating experiences that are no longer limited to a physical space. With this in mind, virtual, augmented and … Read More

Why the Virtual Reality Consumer Market Will Flourish in 2018

David BoltonNews

With the new year fast approaching, 2017 can be considered as the year when virtual and augmented reality broke through the hype barrier. The last 12 months have been a relative success, with a number of significant events both in terms of hardware and ongoing consumer awareness. Virtual reality has been on the cusp of widespread use since Nintendo’s infamous 1995 … Read More