Visby CEO to Talk Disruptive Force of Lightfield Cameras at VRS

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Looking ahead to Virtual Reality Strategy Conference 2016 on November 1-2 in San Francisco, top industry leaders representing some of the most innovative imaging companies will be present, including Lytro, Nokia, and Visby, a new company offering photorealistic 3D object rendering from every possible angle.

Conference analyst, Alexis Macklin, asked Ryan Damm, CEO of Visby, to talk about lightfield cameras, holographic imaging, and the future of content creation.

1. What do you think is VR’s biggest potential?

VR is a totally new medium. That’s… incredibly exciting, to see a new form for art and communication develop in real-time. Sure, it might change the world, bring people together due to the increase in ‘presence,’ improve educational outcomes. It very well might someday, but it’s already a new artistic medium, and watching it evolve and change so rapidly is really a privilege.

If you want to be lofty about it, you could say that as a new medium VR will both reflect and shape our collective sense of self — but I’m just excited to check out new content, honestly.

2. What is an obstacle holding back the VR industry and how do we solve it?

Right now, there aren’t enough users for VR. They’re coming, but I think the biggest risk is that it won’t get mainstream traction, and remains a video game niche product. So you’ve got to convince everyone that putting an HMD on is worth the effort, despite it being strange and possibly uncomfortable. The only answer is to have great experiences, and the only way to build a mainstream audience is with great, non-game experiences. There are a few already, but I think we’ll see many more in the near future. I certainly hope so, anyway.

3. How will light field cameras disrupt VR content creation?

Light fields will allow for photorealistic imaging of the real world with positional tracking. To date, live action capture has suffered from a brutal choice between the two: photorealism with traditional video codecs, but lacking the ability to move around a space; or positional tracking in a volumetric environment, at the cost of photographic quality. Light fields address both.

To hear from Ryan Damm and other topic industry thought leaders, purchase your ticket to VRS2016 today while you still can!