Unity Raises $400 Million To Fuel VR/AR Strategy

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Earlier this week, Unity Technologies announced it has raised $400 million in new funding from private equity firm Silver Lake Partners. Unity’s previous investors valued the San Francisco-based company at $1.5 billion but now value to the company at $2.6 billion. Unity, whose game engine speeds up the time it takes developers to produce a game, will use the new … Read More

What Every Strategist Should Know After Microsoft Build Conference 2017

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Microsoft Build Conference 2017

Microsoft held its Build Conference on May 10 – 12, 2017. The annual conference held in Seattle, Washington is the company’s annual multi-day event aimed towards application engineers using Microsoft technologies. Although hosted for the development community, there are several important implications for the strategist who doesn’t live and breathe code. Microsoft’s VR Plans Extend Beyond Richmond Analysts have been … Read More

Greenlight Insights Announces Dates For VRS 2017

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SAN FRANCISCO— The 2nd annual Virtual Reality Strategy (VRS) Conference will welcome industry professionals from around the world to San Francisco on October 25th and 26th. VRS 2017 takes place inside the Hilton Financial District San Francisco Hotel. Greenlight Insights predicts the virtual reality market will become a major global marketplace with total hardware, software and service revenues exceeding $70B generated … Read More

Microsoft Announces Siri Competitor with Voice-Activated VR Experience

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By: Jason Rhee, Greenlight Insights  Microsoft announced a new program, Custom Speech Service, as a part of their Microsoft Cognitive Services. Custom Speech Service is a suite that amplifies innovation in artificial intelligence and machine learning. This software allows developers to implement custom speech recognition tools in their applications – improving user interaction. Alongside this announcement, Human Interact has debuted … Read More

Attend the Strategy Roundtable: VR in China

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During this week’s Virtual Reality Strategy Conference 2016, Greenlight Insights will organize an interactive executive roundtable discussion, bringing together industry leaders to discuss key business trends, catalysts and challenges of the VR/AR market in China. The Strategy Roundtable will traverse topics from a macro perspective, drilling down into specific areas of interest, including China vs US Ecosystem Comparison; How to Partner with … Read More