VRS Conference Analyst, Alexis Macklin, has spent the last three months researching industry experts and developing sessions to create unique editorial that reflects Greenlight Insights’ category leadership, rigorous methodologies, and fresh perspective.
The team and I have put a lot of effort into creating sessions with original topics, many of which haven’t been discussed at other industry conferences and tradeshows. I look forward to the hard questions Greenlight analysts and the conference moderators will poise during the two-day event.
How is VRS different than other industry events?
Many virtual reality conferences have sessions focused on sharing knowledge about content development rather than traditional business topics, which reflects the embryonic state of the industry. At VRS, the sessions are focused on influencing business practices. The audience will primarily be executives that don’t normally attend VR “insider” events, so the mix of participants is quite extraordinary.
What is the hardest part about being a Conference Analyst for VRS?
The hardest part about being Conference Analyst is choosing the right speakers. Due to the strategic focus of the conference and Greenlight’s high standards for research-driven strategy, we have had to decline many requests to present. Great thought and effort has gone into researching, hand-picking, and vetting different speakers for the more than two dozen VRS sessions. My goals has been to bring new faces and voices into the conversation, so the audience should expect to hear thought leadership they can’t easily find anywhere else.